Build a clear offer for brand partnerships.

Turn an owned social audience into a clear commercial offer, without giving up control of your content.

Choose the channels you actually manage

Instagram, LinkedIn, X and YouTube are supported in the publisher application. Add each property separately so the review team can understand its audience and potential placements. Only submit properties you own or are authorised to manage. Account renting, sharing credentials and fabricated audience metrics are not permitted.

Make the sponsorship format concrete

A sponsored post, Story, Reel, LinkedIn post, X post or YouTube integration can have very different production requirements. State which formats you can offer and describe the deliverables in your notes. If you want to offer a package across channels, explain its scope rather than presenting it as a guaranteed reach total.

Use audience evidence responsibly

Provide the public profile URL, approximate audience size, primary geography and niche. Reach or view estimates are optional. Where metrics are available, make the reporting period and source clear. Relevance and engagement matter alongside audience size; the programme has no minimum follower count. Do not send passwords, access tokens or personal audience information.

Keep commercial and editorial decisions yours

You set your indicative pricing and choose which campaigns to accept. Paid placements must be clearly disclosed as advertising, and campaign terms govern delivery and payment when the marketplace becomes available. The recruitment programme does not guarantee bookings or earnings. Apply for manual review; the first 50 approved publishers receive the founding benefits described in the programme terms.